Your company's brand is its biggest asset. Brands inspire customer loyalty by giving your business a personality that consumers use to differentiate your product from your competitor's offerings. Consumers are loyal to brands that they see as having attributes they value. Don’t let these four brand optimization myths stop your business from developing a brand that inspires loyalty.
Myth #1: Your Logo is Your Brand
First, you create an image for your company and then you have a logo designed that is consistent with your brand image. The Nike swoosh is a very identifiable logo that effectively showcases Nike's brand image as athletic and innovative.
Myth #2: Only Major Corporations Need a Brand
Businesses of all sizes need loyal customers; therefore, all businesses need a brand. Small companies cannot compete with major corporations unless they stand out from the competition with an identifiable brand image.
Myth #3: My Brand Will Never Change
If your company’s focus changes, your brand should also change. Subtle brand changes, such as incorporating trendy colors to your logo and website, keep your brand relevant.
Myth #4: Branding Costs Too Much
Not taking advantage of brand optimization for your business is a costly mistake. If you want customers to find your business online and follow your company’s social media accounts, you need an engaging brand. Take advantage of a free consultation to discover how branding will help, not hurt, your company’s bottom line.
Don't let these four myths keep your business from emotionally connecting with consumers and building customer loyalty.
What Are Brands For?, The Economist
The World's Most Valuable Brand, Forbes