There seems to be this overwhelming need in the world to be number one at everything. Especially as a business, you want to be number one because you want to be noticed. But the lines often get blurred as to how to get there.
When it comes to SEO, it’s tempting to try to figure out the Google algorithm and cheat your way through the ranks. However, Google is becoming smarter and smarter at weeding out the cheats and only allows the actual best of the best (sans cheating the system) to make their top ranks. As you follow the algorithms rather than try to cheat them, you will find yourself at the top and able to stay there.
Penguin and Panda
Penguin and Panda are the names of the two algorithms that Google uses to flush through the sites that are trying to cheat the system. Read more from this article: http://bit.ly/2tjmv76
Approximately 3.5 billion search queries pop up on Google every day. Being the most valuable brand across the globe, it’s the entity to impress if you want your website to be visible to your target market. If you’re not in good graces with the search engine giant, consider all your web design and marketing efforts for naught.
Given this, only effective SEO can keep you and Google happy. Long gone are the days when just launching a website proved sufficient for businesses to extol their products and services. Ultimately, however, search engine optimization changed that landscape and businesses responded by harnessing the power of SEO for achieving brand recognition, customer loyalty, and gains in revenue. So, how can you fine-tune your website to be the apple of Google’s eye? Try some of the following tips. Read more from this article: http://bit.ly/2tj7xxR
There is no getting past the fact that websites are essential to the success of any business. It gives the impression that your business is professional and should be treated as such. As you invest in your web design, consumers are more likely to invest in what you have to offer.
Set Goals and A Vision
The first step to creating or recreating any website is drawing out what your goals are. How do you want your website to play into your business? Are you selling something? Are you seeking to just engage with consumers? Are you looking for something in-between?
As with your business plan, you should set up a website plan to determine what the point of having a website is for your business specifically and the type of client you want to reach through it. The more detailed this plan is, the easier it will be to work with a marketing agency to determine how to design your website. Read more from this article: http://bit.ly/2sJJKds
Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.
According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.
Static Content Website
Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items. Read more from this article: http://bit.ly/2sJvSzC
In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a more personal, less superficial level.
Keyword stuffing and spamming no longer appeal to audiences, and such practices are even penalized by search engines. These days, it’s all about getting on a personal level with your target audience. This is especially applicable when it comes to search engine optimization (SEO). Read more from this article: http://bit.ly/2tj7l1H
If you are a friend to the worldwide web, you have probably heard of the blog hosting website WordPress. But did you know that it’s much more than just a blogging website? WordPress is also the perfect platform for any business website. It incorporates flawless web design, analytics, and so many other benefits that will bring your business the recognition that it deserves.
Having a design scheme that reflects your company’s identity is important. It should clearly distinguish the message and services that you provide your clients in a way that intrigues them. WordPress is an incredible tool that does not limit the design of your website. There are countless themes to choose from and it is completely customizable to the needs of your business. Your marketing team will work in partnership with you to set up a website that projects a clear and enticing message. Read more from this article: http://bit.ly/2tj67Dy
If you’re looking to boost the ranking of your local business website on Google, you need to spend extra time acquiring positive business reviews. These have been shown to have a direct impact on the position of your website in Google, and an experienced Naples SEO company knows how to go about getting the kinds of reviews that can lift your site above the rest.
Focus on These Review Sites
While getting Google reviews should be your top priority, as it has been shown that these reviews have a large impact, there are many other review sites that can play into your ranking success. Read more on this article: http://bit.ly/2hQvEQT
When navigating your website, your visitor’s eyes should be led around by specific elements that carry more visual weight than others. For example a website’s logo is usually found directly at the top left hand side or at the top center of every page. Studies show that the top left hand of a page is usually the first place that someone’s eyes land on. From that position, good web design will lead their eyes to the next most important thing on the page. This will be up to you and your web designer to figure out but usually the navigation bar, an image, or the main text in the body of your page will take precedence.
Bold colors, items of contrasting sizes when compared to everything else on the page, and items of larger size often catch the attention of people’s eyes before anything else. Web designers will use these different elements to guide people’s attention to where it needs to be. Read more on this article: http://bit.ly/2iBAMqO
When you’re wondering about the direction you want your business to take, chances are you’re probably asking questions about your brand identity as well. Is it time for you to rebrand? Businesses change and you have to adapt with these changes if you want to grow. That said, there are signs that indicate that rebranding is the next logical brand optimization step for you to take. Here are four of them:
When you create ads for Google or any other search engine, you need a place for your customers to “land on” once they have clicked on the ad. That is where a landing page comes in. However, even when creating a landing page for brand optimization, there are mistakes that are often made that could have been easily avoided.