In today’s competitive online world, visibility to your target market matters. There are more online searches being conducted on a regular basis today than you can ever imagine, and this is exactly what you must capitalize on. You need to have a high ranking across all relevant searches. That is why you need search engine optimization or SEO.
SEO is an online marketing strategy that allows you to appear across various search results the moment a user enters a keyword that is relevant to your product, service or brand. This should matter to you a great deal since 93 percent of all online experiences tend to begin with a search. That means, if you can position yourself well among search results, there is a good chance that the user will see you and choose to visit your website.
That said, a number of trends deserve your awareness when it comes to SEO. Capitalizing on them can help deliver more traffic to your website almost instantaneously. Read more from this article: http://bit.ly/2uxV2Sn
In the online world, your business is pretty much only as good as your website. Even if you are just a small operation, you need a good website to reach your digital customer market. It’s a place where potential customers can easily enter to learn more about your brand. At the same time, it’s also a place where you can actually increase revenues.
Most Americans Are Already Online
Perhaps one of the most compelling reasons to maintain a topnotch website is the proliferation of online consumers over recent years. According to research, 87 percent of Americans go online at some point every day. When they do, they aren’t just reading the news or gossip columns. They are also spending a lot of time researching products and services that pique their interests. Furthermore, 79 percent of Americans now shop online, so an ecommerce website that accommodates mobile devices stands a lot to gain for your bottomline. Read more from this article: http://bit.ly/2teqPE6
In pursuit of better user experience, tech giant Google are now featuring special snippet blocks at the top of search results page (SERP). The featured snippet usually contains a summary of the answer the user has been looking for, which was extracted from a specific webpage plus a link to that page.
Because the featured snippet essentially outranks the first link given in SERPs, it’s aptly named by marketing experts as ‘position zero’.
Benefits of Grabbing the ‘Position Zero’ Spot
Since featured snippets directly answers the user’s inquiry, one might think that it could negatively affect the click-through-rate (CTR) of the webpage from which that answer was extracted. However, the obvious increase in visibility can lead to a significantly higher CTR at 8% and a whopping 677% improvement on organic revenue. Read more from this article: http://bit.ly/2teeWhe
One of the best things about being online is that there’s always a surprising change going on. The platform is just so dynamic that you simply can’t afford to be complacent and remain static. Today, specifically, you can expect some more differences in how you should implement your SEO and other digital marketing practices. Here are some helpful tips to further improve your online presence, and hopefully be able to convert your online success to actual sales.
Maximize “Rich Answers”
In today’s digital age, it’s not just enough for you to optimize content to draw in site visitors. Instead, you should prioritize optimizing “Rich Answers.” Basically, these are what appear on the search engine page serving as a short description (aka meta description) of what’s in the actual link.
This is important because you want to be able to immediately show the searcher that you have what they are looking for. It’s not as blown up yet as a concept compared to the current trend of prioritizing content optimization, but the trend, as the numbers in research show, is certainly pointing to an increase soon enough. Read more from this article: http://bit.ly/2vA0LoC
With so many brands and products easily available online, it usually doesn’t take long before you find a competitor. It’s part and parcel of entrepreneurship and something that you should be able to anticipate.
When it comes to presenting your brand online to your target market and the general public at large, you should be most concerned about web design and content. Here are some helpful tips to improve your online presence and leave a good impression.
Upgrade Your Layout
Scroll design for websites have been really popular among designers in the past couple of years. It’s easy, intuitive, and gives the layout a more uniform and organized look. For 2017, however, industry experts are looking forward to a layout that is going to incorporate a bit more fun and dynamism in its movement. Read more from this article: http://bit.ly/2uygcjv
There seems to be this overwhelming need in the world to be number one at everything. Especially as a business, you want to be number one because you want to be noticed. But the lines often get blurred as to how to get there.
When it comes to SEO, it’s tempting to try to figure out the Google algorithm and cheat your way through the ranks. However, Google is becoming smarter and smarter at weeding out the cheats and only allows the actual best of the best (sans cheating the system) to make their top ranks. As you follow the algorithms rather than try to cheat them, you will find yourself at the top and able to stay there.
Penguin and Panda
Penguin and Panda are the names of the two algorithms that Google uses to flush through the sites that are trying to cheat the system. Read more from this article: http://bit.ly/2tjmv76
Approximately 3.5 billion search queries pop up on Google every day. Being the most valuable brand across the globe, it’s the entity to impress if you want your website to be visible to your target market. If you’re not in good graces with the search engine giant, consider all your web design and marketing efforts for naught.
Given this, only effective SEO can keep you and Google happy. Long gone are the days when just launching a website proved sufficient for businesses to extol their products and services. Ultimately, however, search engine optimization changed that landscape and businesses responded by harnessing the power of SEO for achieving brand recognition, customer loyalty, and gains in revenue. So, how can you fine-tune your website to be the apple of Google’s eye? Try some of the following tips. Read more from this article: http://bit.ly/2tj7xxR
There is no getting past the fact that websites are essential to the success of any business. It gives the impression that your business is professional and should be treated as such. As you invest in your web design, consumers are more likely to invest in what you have to offer.
Set Goals and A Vision
The first step to creating or recreating any website is drawing out what your goals are. How do you want your website to play into your business? Are you selling something? Are you seeking to just engage with consumers? Are you looking for something in-between?
As with your business plan, you should set up a website plan to determine what the point of having a website is for your business specifically and the type of client you want to reach through it. The more detailed this plan is, the easier it will be to work with a marketing agency to determine how to design your website. Read more from this article: http://bit.ly/2sJJKds
Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.
According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.
Static Content Website
Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items. Read more from this article: http://bit.ly/2sJvSzC
In the early days of the internet, business owners believed that the shiniest and wordiest advertising is what would get them noticed. As the World Wide Web developed into its current form, the tides have turned and the things that are most appealing to audiences now are more concerned with connecting with consumers on a more personal, less superficial level.
Keyword stuffing and spamming no longer appeal to audiences, and such practices are even penalized by search engines. These days, it’s all about getting on a personal level with your target audience. This is especially applicable when it comes to search engine optimization (SEO). Read more from this article: http://bit.ly/2tj7l1H