In the online world, your business is pretty much only as good as your website. Even if you are just a small operation, you need a good website to reach your digital customer market. It’s a place where potential customers can easily enter to learn more about your brand. At the same time, it’s also a place where you can actually increase revenues.
Most Americans Are Already Online
Perhaps one of the most compelling reasons to maintain a topnotch website is the proliferation of online consumers over recent years. According to research, 87 percent of Americans go online at some point every day. When they do, they aren’t just reading the news or gossip columns. They are also spending a lot of time researching products and services that pique their interests. Furthermore, 79 percent of Americans now shop online, so an ecommerce website that accommodates mobile devices stands a lot to gain for your bottomline. Read more from this article: http://bit.ly/2teqPE6
With so many brands and products easily available online, it usually doesn’t take long before you find a competitor. It’s part and parcel of entrepreneurship and something that you should be able to anticipate.
When it comes to presenting your brand online to your target market and the general public at large, you should be most concerned about web design and content. Here are some helpful tips to improve your online presence and leave a good impression.
Upgrade Your Layout
Scroll design for websites have been really popular among designers in the past couple of years. It’s easy, intuitive, and gives the layout a more uniform and organized look. For 2017, however, industry experts are looking forward to a layout that is going to incorporate a bit more fun and dynamism in its movement. Read more from this article: http://bit.ly/2uygcjv
There is no getting past the fact that websites are essential to the success of any business. It gives the impression that your business is professional and should be treated as such. As you invest in your web design, consumers are more likely to invest in what you have to offer.
Set Goals and A Vision
The first step to creating or recreating any website is drawing out what your goals are. How do you want your website to play into your business? Are you selling something? Are you seeking to just engage with consumers? Are you looking for something in-between?
As with your business plan, you should set up a website plan to determine what the point of having a website is for your business specifically and the type of client you want to reach through it. The more detailed this plan is, the easier it will be to work with a marketing agency to determine how to design your website. Read more from this article: http://bit.ly/2sJJKds
Beyond focusing on visual appeal, web design trends are now veering towards interactivity and responsiveness. When it comes to online shopping, e-commerce sites have truly redefined convenience and hassle-free purchasing for all, resulting in very lucrative income streams for just about any business.
According to the U.S. Department of Commerce, these seller sites can be categorized into three types. Knowing the differences of each one can help you plot your course of action as you build your own website and launch your online business.
Static Content Website
Back in the day, salespeople handed out brochures and pamphlets to create a buzz among their prospective clientele. Today, static content websites share the same mission: to generate sales by providing information about your company’s products and services. This type of e-commerce site is very basic and easy to maintain. You can showcase your wares in a simple-to-navigate interface and let visitors know about the prices, variants, and other qualities of your items. Read more from this article: http://bit.ly/2sJvSzC
If you are a friend to the worldwide web, you have probably heard of the blog hosting website WordPress. But did you know that it’s much more than just a blogging website? WordPress is also the perfect platform for any business website. It incorporates flawless web design, analytics, and so many other benefits that will bring your business the recognition that it deserves.
Having a design scheme that reflects your company’s identity is important. It should clearly distinguish the message and services that you provide your clients in a way that intrigues them. WordPress is an incredible tool that does not limit the design of your website. There are countless themes to choose from and it is completely customizable to the needs of your business. Your marketing team will work in partnership with you to set up a website that projects a clear and enticing message. Read more from this article: http://bit.ly/2tj67Dy
When navigating your website, your visitor’s eyes should be led around by specific elements that carry more visual weight than others. For example a website’s logo is usually found directly at the top left hand side or at the top center of every page. Studies show that the top left hand of a page is usually the first place that someone’s eyes land on. From that position, good web design will lead their eyes to the next most important thing on the page. This will be up to you and your web designer to figure out but usually the navigation bar, an image, or the main text in the body of your page will take precedence.
Bold colors, items of contrasting sizes when compared to everything else on the page, and items of larger size often catch the attention of people’s eyes before anything else. Web designers will use these different elements to guide people’s attention to where it needs to be. Read more on this article: http://bit.ly/2iBAMqO