Business owners know that they need a beautiful, responsive website in order to attract visitors, but getting there is not an easy process. From coding to content, there are many design elements you have to consider. If you understand these universal rules of good web design, however, you can see noticeable results.
Choosing Type Design
The bulk of your website is content used to promote products and services. That’s why type design is so important to focus on; it’s what largely determines whether or not an audience continues to read through your content.
The biggest mistake people make is using too many typefaces and styles, ultimately costing them visitors because the content is too distracting. Refrain from using more than two styles. Consistency with text spacing and color is also required to give users an optimal experience. If you need help creating uniformity throughout your website, consider using a style guide. This resource ensures consistency across multiple channels.
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Today, consumers are reliant on their smart devices when shopping online. If that isn’t apparent to you now, just look at Amazon. According to surveys, nearly 70% of shoppers placed an Amazon order using some sort of mobile device during the holiday season.
Smaller than laptops and computers, these smart devices are the gateway for your company to connect to more online users in a smooth fashion. Make this experience even better by designing a mobile-friendly, responsive website.
What Is a Responsive Website?
Many tablets and smartphones vary in screen size. Since these devices use smaller screens, you need to make sure your website works on such platforms and that its format is consistent across the spectrum of platforms, from desktop computers to smartphones. This is what constitutes a responsive website. The goal is to use just one site able to conform to the screens of any device being used.
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In the old days, it proved enough to build a strong reputation based on word of mouth. The concept of this basic marketing strategy did not change much over the years. It’s just that nowadays, the ‘word of mouth’ travels much faster and can cover a wider audience, thanks to the availability of the internet.
Since almost everyone is connected to the World Wide Web, it seems foolish for businesses, especially the small ones, to not take advantage of this technology to advertise their goods and services. However, internet users are picky when it comes to reading the content from their digital devices. This is why search engine optimization (SEO) became the most popular tool in the online marketing arsenal, as it helps the potential customer narrow down his field search to ultimately bring the reader to a helpful website that answers his queries. Read more on this article. http://bit.ly/2p8FUZo
The Internet continues to affect how people connect with each other, collect information, and make purchasing decisions. As a local dentist, you may have second thoughts on whether you need the Internet to expand your market or simply rely on word-of-mouth.
Depending on word-of-mouth alone is insufficient, especially when more than 44% of patients search the Internet for doctors and other healthcare providers such as dentists. If you don't tap the Internet for business advantage, your competitors surely will. Here are three vital SEO approaches for your dental practice that can increase traffic to your website and clinic. Read more on this article. http://bit.ly/2oXJN0b
While the National Small Business Association urges small firms to maintain a strong online presence, a majority of small business owners in the U.S. still don’t maintain a company website. When asked, 27% of these business owners claim that a website is not necessary for their business; 19% say a website is too difficult to create and maintain; and 12% admit that a company website is too costly for them.
Market Survey: How Company Websites Generate More Sales
There is no denying the effectiveness of creating and maintaining your own company website as opposed to marketing solely by word of mouth. In fact, one study shows that 81% of shoppers prefer to conduct their product research online before making an actual purchase.
With this, one can only conclude that the product or service a small business offers must not necessarily be available online, but a website is necessary to keep their loyal customers and potential shoppers informed on their products, services, and everything else they offer. Read more from this blog. http://bit.ly/2oBXemz
Whether you have a dental practice or a small hardware shop, you cannot deny that more American consumers are using their mobile gadgets to find businesses and make purchasing decisions.
Be aware that not all websites are optimized for mobiles so there’s an urgent need to make your website mobile-friendly. At the same time, your competitors are already looking for experts to ensure they’re updated with the latest mobile SEO strategies. Randstand Technologies learned that the demand for mobile developers increased by 104% from 2014 to 2016.
Don’t get left behind in this intensely competitive business and take these three actions that can boost your mobile SEO strategy.
Practice Proper Representation
The term “proper representation” refers to your mobile web representation, which is very different from your usual web presence. You should invest in your mobile web design because it can significantly impact if new customers who use their smartphones can find your brand versus those of your competitors. Read more from this blog. http://bit.ly/2nx5k2q
In today’s digital world, coming in first matters. When online users conduct research with the help of search engines, they depend on search results to tell them which sites to visit. Studies have shown that as much as 75 percent of these users often don’t go past the first page of the search results page.
Simply put, if your website is not ranking on top, it will not get viewed. The more that it doesn’t get viewed, the more it fails to achieve any conversions. You need to be able to stay ahead of the game. To do this, you need to improve your website ranking through good search engine optimization, or SEO. Following are some insightful SEO trends that help maximize your traffic volume from search engine results. Read more on this article. http://bit.ly/2pbA2h4
As a business owner, it’s understandable if you don’t understand websites all that much. True, having a website is essential in your digital marketing today, but there are a lot of technical aspects involved for which you are not skilled or trained. Luckily for you, you don’t need to be a tech genius to understand how to develop a website that guarantees conversions. Instead, you can pay attention to consumer behavior and emerging trends when it comes to online browsing.
It does not matter what kind of business you own. The internet has grown to become relevant to any kind of enterprise. In America alone, there were more than 286 million people who browsed the internet in 2016. That represents 88.5 percent of the country’s entire population. What this means for you is that if you are looking to tap a certain market, chances are better that you can find your target market online. Read more from this blog. http://bit.ly/2pUNHXY
In this modern age, newspaper print ads and signboards on your shop may not be enough to send your message across to local clients and beyond. Have you ever considered setting up a website and a Facebook page for your business? Many company owners find this task daunting, as these marketing methods may require some level of skill. However, creating an online presence is not as hard as it looks, and the perks are almost instantaneous. For this, you can call on web developers and SEO strategists to lend a hand in updating your business and making it as competitive as possible.
Why Consumer Response Is Important
It may not be that easy to grasp how impactful an SEO-centered website can be for business. But it truly boils down to how the public reacts. Studies on consumer behavior find that when a new product or trend comes out, majority of potential clients fire up their PCs, laptops, and smartphones and check out a company website. Around 30% of customers choose to follow social media channels such as Facebook, Twitter, and Instagram to help them decide whether they want to buy a product, eat at a restaurant, and the like. Read more on this article. http://bit.ly/2lkUaga
Now that you’ve set up your website, how do you keep traffic coming in? Consumer behavior patterns show that people develop loyalty to a brand and will purchase it more if company websites provide them the experience they desire. This means that the site must be user-friendly, easy to view, engaging, and also connectable via social media. SEO firms are well-informed about these trends, and these guide them whenever they tailor a marketing campaign that suits the needs of their clients.
Consumer Reactions to Social Media
These days, getting comments and likes are a huge thing for the average social media account user. In terms of business, the number of followers is just as important. When it comes to researching about good brands, social media is the channel of choice for about 20% of U.S. consumers. Aside from receiving email, consumers prefer to get updates from Twitter, Facebook, and the like. What they see on these social media channels greatly influence their decision on whether to buy a product or not. Read more on this article. http://bit.ly/2ncVdv4