Your brand is perhaps the most important face of your business. It is what customers associate with your company when they decide to do business with you. It also signifies the products or services that you offer. When you want to build your business and increase your profits, you should make brand optimization a priority.
One of the best ways to get started promoting your brand involves growing it in your local area first. Your local clientele will provide the foundation upon which you can expand and grow your business later. When you want to make your brand well known around the Naples, FL area, it is important that you use consistent promotion so that people come to know your logo and associate your branding with your company.
You can begin by including your logo in all of your promotions. Whether you advertise online or through local media, your ads should include your logo so that the public comes to associate your brand with that image. It is also important that you post photos and images of your actual brick and mortar location if you have one in your promotions. Stock images do not build the level of trust that people need when deciding whether or not to do business with you. They want to see your actual location and people who work for you in your ads.
Finally, you should use online venues that are affordable, simple, and readily available to you. Email promotions are a great way to reach out to your target audience. It also fosters a higher conversion rate on your site. Social networking likewise encourages people to share your content with others, helping you achieve a higher search engine ranking and garnering the visibility that you need for success.
It's Not You, It's Your Story: Why Branding Matters, Entrepreneur, March 25, 2015